This is what your website looks like on a modern computer when you don’t redesign it for more than 10 years.
Tirerack’s website fits within an 800px width. It is awkwardly jammed into the left-hand side of my screen. I checked Google Analytics on my own sites and found that PC screens with a width of 800px or less made up 5-6% of my visitors. I would argue that Tirerack would have a similar technologically advanced, but more male dominated, demographic. I have no idea why Tirerack has insisted on keeping this design when the web offers so much more.Why not stretch a little and make the site easier to use on today’s larger screens?
It Still Works
But, kudos to them for staying in business. In those 10+ years nobody has come up to even challenged their business. I’ve been buying tires from them for more than 10 years and always feel that I get a good deal. But, it’s fairly inexpensive, IMO, to update a website to a more modern layout; and it can only increase their revenue. If I were a stock holder I’d be asking why we are actively attempting to appear out-of-touch with the modern world. After all, buying tires via the web was a pretty bold, forward-thinking, concept when Tirerack launched. You would think they’d “get” it.