Wes Cutshall

Website Logos

When designing a new website be sure that the website logo is easily reusable by others. In today’s social web you want to be sure that bloggers and web writers can use your logo in their posts and articles. Don’t make it complicated for a producer to include your logo with a story. This tip also affects how your website is represented on sites that automatically scrape content for preview images, like Facebook. Don’t make your logo part of an HTML background image. If your logo is set over a colored background make sure the logo is a PNG file with a transparent background. If you do not do this at least make sure the area around the logo is a constant solid color that won’t look weird used to accompany an article. Another thing to consider is that the proportions of the logo file allow the logo to be used by itself. Make sure that when the logo is cut for the HTML that it has an even amount of negative space around the logo. You don’t want 20 pixels of blue background on the left of the logo and 120 pixels of blue background on the right side of the logo.